Dan Goman’s Solution to Hollywood’s Metadata Mess

APNNEWS.COM — March 15th, 2025.

If a studio wanted to re-release a film a few decades ago, they’d pull the reel from a vault, clean it up, and send it out into the world. Today, that same film might exist in half a dozen digital formats, scattered across servers and hard drives, mislabeled, duplicated, or missing key metadata. And if the metadata is wrong? It might as well not exist.

This is content decay, the slow-motion disappearance of media in the digital age—not because it’s been deleted, but because it’s been mismanaged into obscurity. And while streaming services chase the next big hit, the real crisis is happening behind the scenes. Studios are losing track of their own libraries—not because they don’t have them, but because they don’t know how to find them.

That’s where Dan Goman comes in. As the founder of Ateliere Creative Technologies, Goman has spent years arguing that metadata isn’t more than an administrative detail, determining whether content is able to remain valuable or will ultimately get lost in a fragmented archive. His company’s platform, Ateliere Connect, acts as a cloud-based control center for digital archives, restoring order to fragmented metadata and ensuring content remains accessible and ready for distribution. It’s a simple idea with huge implications: If studios want to make money off their content, they need to be able to find it first.

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