“Sharing is caring,” or so the adage goes—a sentiment embraced by 69% of Americans who’ve experienced the generosity of friends and family sharing their streaming service passwords. However, this common practice presents significant challenges to the revenue models of streaming services, which rely heavily on individual subscriptions.
As the industry grows and competition sharpens, major players like Netflix and Disney+ grew increasingly worried about the financial impact of password sharing. In response, these streaming giants have begun to enforce stricter controls, marking a pivotal shift aimed at curbing the practice. Although this move has initially met with mixed reactions from consumers, Dan Goman says the crackdown on password sharing by major streaming platforms has been an inevitable but ultimately beneficial step for the industry.
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