In 2019, The New York Times published an article proclaiming the streaming era had arrived.
By November of that year, three major media companies had announced the imminent arrival of their own foray into streaming, and since then the landscape has exploded like a can of worms, with numerous platforms vying for audience attention and reshaping the way we consume content.
The article cited the rise of broadcast television in the 1950s as one of the seismic shifts that occurs roughly once a generation in Hollywood, bringing media consumption into the living rooms of millions for the first time. However, just as the shift from silent films to talkies marked a transformative moment in the history of cinema, the rise of streaming services and digital platforms is now reshaping the entertainment landscape.
Today, the lights of broadcast media are continuing to go dark—sometimes literally. Amidst rapidly increasing retransmission fees, broadcasters and distributors are increasingly finding it difficult to establish common ground, resulting in an uptick in blackouts across the country.
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